Emirates Airline has launched a new global brand platform and direction, themed "Hello Tomorrow" as the airline embarks on an integrated marketing communications campaign, with a new brand promise.
Under the company's strategy to evolve from a travel brand to a global lifestyle brand, the platform has been designed for the age of consumer engagement and empowerment.
"Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline," Emirates vice-chairman Sir Maurice Flanagan explained.
"Emirates Airline is not just offering a way to connect people from point A to point B but is the catalyst to connect people's hopes, dreams and aspirations."
Emirates airline has grown from its early days in 1985, when it launched with just two aircraft, to its current status as one of the world's fastest growing airlines with 171 wide-body aircraft including the world's largest fleet of Boeing 777s and A380s.
A brand synonymous with luxury and innovation, Emirates was the first to offer in-flight telephony across all classes, individual TV screens on every seat, First Class suites and an onboard Shower Spa on its A380 aircraft. From its home base in Dubai, Emirates is geographically located within an eight hour direct flight of 75 per cent of the world's population – more distant routes like the Americas are connected to the Dubai hub with long range aircraft that fly the distance direct.
The campaign features print, TV, and digital advertising, including some iconic billboards in New York's Times Square and Milan's central train station. Emirates website has also been refreshed to reflect the 'Hello Tomorrow' messaging.
Reflecting an effort to target a younger audience, the 'Hello Tomorrow' campaign is currently debuting with vignettes of the TV spots on Emirates newly launched Facebook channel. The TV commercials, outdoor and print ads will break today around the world.
Emirates operates flights to Dubai via Larnaca, Cyprus on a daily schedule from Malta.
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