Emirates Holidays Launches its Biggest Ever ‘A World of Choice’ Brochure for 2012-2013

Emirates Holidays, the tour operating arm of Emirates airline, has unveiled its new 600-page 'A World of Choice 2012-2013' brochure with the introduction of eight brand new destinations spanning six continents and featuring over 100 destinations.

Holidays to Zimbabwe, Argentina, Denmark, Ireland, and Zambia  all make their first appearances in the brochure, which has grown by 20 per cent – from 500 to 600 pages – since the 2011-2012 edition. Holidays to Dallas and Seattle in the USA, along with Vancouver in Canada, have also been introduced this year to coincide with the launch of new routes to these cities by Emirates airline.

In addition to the exciting new destinations, Russia, Morocco, Malta and South Korea have all been reintroduced into the brochure in response to customer demand. Offerings in popular countries such as China, Thailand, India, South Africa and Germany have also been expanded to provide more travel options with a wider choice of cruises, safaris, palace hotels and dedicated wellness retreats.

The once-popular Fly & Drive packages have also been re-launched this year in partnership with various car rental companies to satisfy customer desire for a more diverse range of holidays around the globe.

 "This really is a landmark year for Emirates Holidays," said Frederic Bardin, Senior Vice President, Emirates Holidays. "With the new destinations, travel offers and the reintroduction of some old favourites, 'A World of Choice 2012-2013' brochure is our best and biggest to date.

"At Emirates Holidays we offer a tailor-made holiday experience to each customer so the changes we have made this year reflect current travel trends and are based on what our customers have told us they want.  The expansion of our offering has been driven by the increased demand for a wider choice of destinations around the world. Places that were once considered out of reach are now easily accessible with the launch of new routes by Emirates airline and with the help of our new brochure, the travel opportunities are endless."

To reach out to its increasingly diverse customer base and to further reinforce its position as the leading holiday expert in the Middle East, Emirates Holidays is also expanding its 3 and 4-star hotel offerings – these are available when booking directly with Emirates Holidays or via travel agents.

As always, excellent service levels, destination knowledge and attention to detail play a core part in providing the impeccable customer service that Emirates Holidays has become known for. A wide network of well-trained Emirates Holidays staff  will help bring 'A World of Choice 2012-2013' to life for every customer through well-informed recommendations on flights, accommodation and sightseeing – all based on travel experience and extensive research.